As we move through 2025, San Jose del Cabo property prices are holding steady, presenting a rare and historically advantageous entry point before the next appreciation cycle kicks in. Despite economic challenges in the US, the local market is showing remarkable resilience, suggesting strong growth potential in the coming years.
With President Trump’s evolving economic policies, the resulting effects on construction costs, and the resilient tourism patterns, the conversation around Los Cabos real estate is heating up, especially when it comes to ground-up investment opportunities. These market conditions have created what long-term investors recognize as a strategic window of opportunity.
So, what does this evolving market mean for securing a resale home or pre-construction property in a destination known for its endless stretch of coastline, strong rental market, and high-end developments?
Let’s cut through the noise and explore what’s really happening in Los Cabos real estate—and why 2025 could be the ideal moment to make your move before these favorable conditions shift.
Investing in Los Cabos comes with numerous advantages, from adopting its lifestyle to the perks of owning in a fast-growing international destination. Right now, the market is at a turning point that may directly impact buyers considering both resale properties and early-phase developments.
Let’s examine the two major market shifts that are reshaping the Los Cabos real estate landscape. From construction costs to rental revenues and market differences between cities, these changes are creating promising opportunities throughout the Baja Peninsula.
When examining the two main markets separately, Cabo San Lucas and San Jose del Cabo, these neighboring cities are showing distinct patterns in 2025 that create different opportunities for strategic investors.
A study with over 300 hours of market data from The Latinvestor in late 2024 showed that San Jose del Cabo maintained relatively flat price movement while the overall Los Cabos region saw fluctuations. This stability phase has typically preceded growth periods in previous market cycles, supported by the area’s appeal to a different buyer demographic that values the more traditional Mexican atmosphere and established communities.
Several factors are reinforcing this foundation for future appreciation. Land scarcity in prime beachfront areas is limiting new inventory, while infrastructure upgrades—like the expansion of the Los Cabos International Airport (which is closer to San Jose del Cabo), continued improvements to Highway 19, and an investment of 234 million pesos in paving projects, including the redevelopment of the Fonatur roundabout—are enhancing the region’s accessibility and appeal.
The luxury segment in areas like Querencia, El Dorado, Chileno Bay, and Mara Villa remains relatively steady, creating an advantageous entry point for investors looking at premium properties. With both national and international buyers continuing to show interest in a limited number of quality listings, paired with the rising construction costs, San Jose del Cabo offers strong value at current pricing levels.
In contrast, Cabo San Lucas is experiencing a downward trend in property prices, creating what many investors recognize as a potential value opportunity. This shift is a chance to acquire properties at advantageous price points before a possible market rebound.
The same Latinvestor study revealed that Cabo San Lucas has seen modest price declines, particularly in the condominium sector. This cooling effect stems from increased inventory in specific neighborhoods and changing preferences among international buyers—classic conditions that historically precede market rebounds.
This downward trend represents a particularly compelling opportunity for investing in a pre-construction property in Cabo San Lucas compared to buying a move-in-ready home. Buyers who invest early in pre-construction developments can secure pricing that is significantly below both current and future market values of completed residences in the same area. This early-stage pricing provides investors with greater flexibility in selecting prime units and customizing finishes, all while benefiting from a lower cost of entry in a market that historically rebounds strongly from temporary slowdowns.
The rise of remote work has encouraged more North Americans to relocate or buy second homes in Mexico, with this effect being felt differently across Los Cabos. This demographic shift creates micro-market opportunities for investors who understand the specific dynamics of each area.
A recent look at MLS data reinforces this opportunity even further. As shown in the graph above, the sale-to-list price percentages for condominiums tend to soften during the summer months, representing an excellent window for buyers to negotiate favorable deals. With summer approaching, buyers have an ideal opportunity to enter the Los Cabos market at advantageous pricing before activity picks up again in the fall and winter high seasons.
Los Cabos has long since established itself as one of Mexico’s top destinations for short-term rentals—even recently outperforming Mexico City in rental revenue. With the highest occupancy rates and nightly returns in Mexico, Los Cabos has built a strong reputation as a top-tier vacation rental market.
Tourism here isn’t just steady — it’s booming. In early 2024, Los Cabos broke visitor records, building on years of consistent growth. International arrivals are at an all-time high, new luxury resorts and branded residences are opening their doors, and major airlines are adding even more direct flights to the region.
The destination is a magnet for luxury travellers, digital nomads, and second-home buyers alike. Demand for short-term accommodations remains exceptionally strong, fuelled by international tourism, luxury travel trends, and the global shift toward remote work since the pandemic.
What does this mean for investors?
If you’re investing in a pre-construction deal or resale home, Los Cabos continues to deliver strong rental income potential. With its record-breaking tourism numbers, premium nightly rates, and year-round appeal, it remains one of the most lucrative and resilient markets for short-term rental investment in all of Mexico.
This thriving rental environment only strengthens the long-term investment case for entering the Los Cabos market in 2025.
Why is 2025 the ideal moment to act? Market conditions in Los Cabos are aligning to create an exceptionally favorable window for real estate investments, both in terms of pricing and long-term returns.
President Donald Trump’s “Liberation Day Tariffs” have created a rare buying opportunity in Los Cabos that forward-thinking investors shouldn’t miss. These tariffs on imported materials, particularly steel and aluminum, have fundamentally changed the construction landscape in Mexico, triggering a sequence of market conditions that historically favor early movers.
What makes this moment especially valuable? As developers adjust timelines and reconsider project scopes due to rising costs, we’re seeing the classic supply constraint pattern emerging—fewer new properties entering the market while demand remains strong. This imbalance has historically been a reliable precursor to property appreciation.
The numbers say it all. According to Investor’s Business Daily, while some materials like lumber and gypsum have been exempted, overall building costs have nearly doubled. This dramatic increase means properties secured at today’s prices will likely be significantly undervalued compared to their future replacement costs.
For strategic buyers, this creates a clear time-sensitive advantage: properties available today represent substantially better value than what will be available in the coming years. As these construction cost increases are gradually reflected in market prices, those who acted early will already be positioned to benefit from the appreciation.
Both existing properties and pre-construction opportunities offer exceptional value in this environment. Existing homes provide immediate use at price points that will become increasingly attractive as replacement costs rise, while pre-construction properties allow investors to lock in today’s prices before the full impact of these economic shifts is reflected in the market.
This combination of rising construction costs, supply constraints, and current pricing creates a perfect storm of opportunity for those who recognize the pattern and act before these market forces fully materialize in property values.
Despite the rise in construction material costs, pre-construction properties in Los Cabos still offer competitive pricing compared to ready-built homes. Buyers who commit early in a development phase often benefit from introductory pricing that is still below market value per square meter.
Leading Mexican developers, like those at Tortuga Bay Cabo and Larena, have maintained solid timelines and quality standards despite economic fluctuations. Buyers working with knowledgeable real estate partners gain access to these top-tier builders and benefit from both better pricing and higher-quality construction.
While construction expenses have increased, developers are often willing to absorb some of those costs to meet sales targets, especially during early presale phases. In contrast, resale homes—particularly in high-demand areas—typically carry premiums for being move-in ready and may reflect higher prices due to recent appreciation, furnishings, or rental income history.
This dynamic makes pre-construction particularly attractive to investors and second-home buyers seeking long-term value. Not only can you lock in a lower price point, but you also stand to benefit from future equity gains as the development nears completion and the surrounding infrastructure matures.
If you’re planning to hold the property for rental income or future resale, this upfront value can translate into stronger long-term returns.
For more information, see our complete guide on buying a pre-construction home in Los Cabos.
Los Cabos boasts one of Mexico’s best Airbnb markets, offering excellent income potential for property owners. Average nightly rates currently sit at $372.55 USD in Cabo San Lucas and $402.25 USD in San José del Cabo, making it one of the most lucrative regions for vacation rentals.
Tourism continues to grow steadily, particularly among international travelers, remote workers, and digital nomads, despite broader economic fluctuations elsewhere. Demand for high-quality rental accommodations remains strong year-round, with seasonal peaks commanding even higher nightly rates. For investors seeking a property that can generate consistent cash flow after delivery, Los Cabos could be your ticket.
Keep in mind that properties in prime locations near beaches or within resort developments command the highest rental rates and maintain high occupancy levels throughout the year. The region’s established property management ecosystem makes this opportunity even more accessible—professional management companies handle everything from marketing to maintenance, allowing for hands-off ownership while maximizing returns.
For investors, this creates an attractive scenario: secure properties at today’s favorable pricing while gaining access to a rental market that has consistently demonstrated its resilience and growth potential. This combination of current value and future income opportunity makes Los Cabos an especially attractive market in 2025.
2025 is undeniably the right time to invest in Los Cabos. From San Jose del Cabo’s stable pricing to the potential value opportunities in Cabo San Lucas, the current market conditions offer an ideal entry point for long-term investors. Historically, those who seize opportunities during slower periods often see the highest returns, as the market rebounds strongly in the following years.
As construction costs continue to rise and land becomes increasingly scarce, today’s pricing presents a unique advantage. For those looking to secure a property that blends lifestyle and financial growth, Los Cabos provides an exceptional opportunity. Whether you are eyeing a pre-construction home or a resale property, the long-term growth potential and strong rental market make this an investment that will pay dividends for years to come.
At South House Real Estate, we’re here to guide you through this strategic window. With our deep knowledge of the local market, real estate trends, and hidden gems (including the region’s must-visit restaurants), we can help you make the most of this rare opportunity. Don’t wait for the market to shift—contact us today to discuss how you can secure your spot in one of Mexico’s most promising real estate destinations.